It takes more than a creative idea to get your brand to stand out; eschewing the status quo altogether is what makes great marketing over good marketing. Sam founded Consulting. com, an online educational program that teaches others to start their own business consulting program. This venture took Ovens from completely broke to a multi-millionaire in just a few short years. He credits much of his success to embracing the non-conventional, especially when it comes to adding new recruits to his business. Sticking to the status quo is not a common quality among most successful marketers. Many are self-starters with unique back-stories and non-traditional business approaches, and they certainly don’t recommend following the crowds.
Patel is in the business of sharing information through his personal website and blog; of which features a wide range of articles and podcasts. A good deal of his messaging works to address common questions posed by those new to the marketing industry while providing result-oriented advice. There is so much noise out there in the marketing realm that if you are just following the crowd, you are certainly going to get lost in the shuffle.
“Wantrapreneurs” can certainly learn from these modern-day marketing geniuses and see how their traits, habits, and focuses all work together to define their success. However, there is a certain “it” factor that puts the elite leaders in a league of their own.
They focus on pushing the envelope, breaking the mold, and providing meaningful content for their followers. Above all else, these are the traits that make them truly great. Perhaps the one thing that remains constant in the marketing world is the concept of rapid change itself.
Your goal with personalization would be to create customized experiences that enhance a prospect’s interaction with your brand. Engage your audience on a more human level with an interactive, data-rich webinar and multimedia content platform. Today’s marketing geniuses are admired for their ambition and intelligence, but it is their character that truly sets them above the rest. These leaders are committed to their craft and furthering their success. They don’t let the negative press get them down or hold them back.
From new challenges to emerging trends, staying relevant requires marketers to be flexible and adaptable. Giving the audience something valuable they can walk away with just might be the best way to establish yourself as industry leader and an expert resource.
Agencies have to be flexible with how they present themselves to clients as needs change just as clients have to be sure that agencies are not stretching themselves into areas in which they lack the required expertise. Transparency issues and ad fraud were two substantial controversies discussed by the media this year. We have seen challenges that are in danger of dissolving client/agency mostly trust through digital media and programmatic ad buying. These problems have taken place around ad placement, viewability, and measurement combined with blurry media supply chains involving multiple platforms each looking to have their piece of the ad budget.
Marketers have recognized that in a digitally-led, technologically advanced world, there is no longer a need for complex agency structures. Instead, it is crucial to have an agile team that can quickly develop strategies based on the changing needs of the client. As marketers are operating in more complex environments than ever before, there is now a heightened need for clarity in key decisions around investment, strategy, and technology. Additionally, there is an increasing need to continue learning new capabilities to adapt to the rapidly changing consumer needs and fast-growing competitive landscapes. Marketers are looking to their agency partners to help them make sense of complicated, uncertain environments and to help them continuously improve. Agencies that have diverse capabilities can benefit from a more comprehensive approach for clients, but marketers have grown to be leery of agencies putting a digital band-aid on old practices or unnecessary solutions. An example of this is the lack of mobile-first solutions or the risk of agencies pitching a creative platform for an ad campaign when there is so much more that is needed.